Branded Content Editor

Description

In this role, you will help create and oversee branded content (site, social, and newsletter) for The Everymom: from brainstorming concepts to assignment, production, creation, brand feedback, go live, and ending with metric reporting. The role of Branded Content Editor is heavily rooted in creativity while also focused on producing tangible results for partners. This role also requires a high level of organization as you will be working with multiple teams while keeping concurrent campaigns on deadline. You’ll be responsible for maintaining The Everymom’s voice and tone while playing a pivotal role in the growth of The Everymom. With significant YOY growth this is an exciting time to join our team and work with fantastic brand partners like Melissa & Doug Toys, KiwiCo, Buy Buy Baby, Little Spoon, Enfamil, Noggin, Bobbie and more. Responsibilities Work closely with the sales team to conceptualize new and unique campaigns that help win new business Create campaigns from ideation to execution across all platforms that best serve client goals while remaining in-line with editorial best practices Work with the sales, editorial, and social teams on campaign development Ability to work quickly and efficiently and pitch new, exciting ideas on a consistent basis Compile and analyze all data and reporting metrics for branded content for internal team and brand partners. Keep multiple, concurrent campaigns on deadline Organize and lead weekly meetings with branded content stakeholders delivering updates, reporting, and brainstorms Editorial Help oversee the branded content calendar for editorial team Work with the editorial team to assign and source writers, photographers, and freelancers as needed Conceptualize and write original branded content campaigns that translate clients’ objectives into engaging content including first party narratives Edit and help manage client feedback on all branded content Social Collaborate with social media team to create concepts and develop materials for clients Help oversee the branded content calendar for social Create social copy and deliverables for campaigns including filming original video and still photography content Edit and manage client feedback on all social content Newsletter Brainstorm new and fresh content for weekly and dedicated newsletter that can be sold to brand partners Help oversee all elements of the branded content process including scheduling, concepting, partner approvals, and reporting Qualifications 3–5 years of experience in lifestyle, parenting, and/or branded content editorial at a publisher. Preferably you have worked with a mix of adult and children’s brands Enthusiasm for appearing on-camera bringing branded content to life (photo, social, and/or video) A proven ability to wear many hats and juggle multiple campaigns simultaneously Experience creating social media content Ability to translate our partners brand story into an engaging and rich piece of content for The Everymom’s platforms Passion for The Everymom and our mission to support women in their motherhood journey A self starter and a team player Requirements Highly organized with attention to detail and ability to multi-task Experience and comfort in a nimble, fast-paced start-up environment on a highly collaborative team Commitment to diversity Passion for creativity, new ideas, and thinking outside of the box Enjoys applying analytical data to creative concepting to ensure ROI for partners Preferred Experience with Asana, Wordpress, Google Analytics, Google Sheets, Excel and sponsored social media tools is a plus Interest in, knowledge of, and experience with children’s and motherhood focused products Knowledge and experience creating on social media platforms, especially Instagram Have your finger on the pulse of trends in the motherhood and children’s space Experience creating content for a variety of client categories