Social Media Manager

Description

About Role Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Social Media Manager to become an integral part of our team. In this role, the Social Media Manager will be responsible for the daily content strategy and responsible for pivoting in the moment based on trends and performance, with openness to being agile and nimble across all social platforms. The ideal candidate has the ability to multi-task and stay organized in a fast-paced environment. This is the perfect role for someone who is confident enough to craft the emerging platform vision for a brand while at the same time is able to follow a real-time evolving founder led vision on Instagram. Responsibilities - Manage the social media calendar across all platforms, setting targets and timelines for key brand initiatives and content creation shot lists and production. Responsible for pivoting in the moment based off trends and performance. Will be managing execution on Instagram, while leading strategy on TikTok and emerging platforms - Establish the over-all analytic framework for social media measurement across all platforms and campaigns - Responsible for gathering, structuring and analyzing social media data from owned social platforms, tools (e.g Dash Hudson) social media policy changes (e.g algorithmic updates), and external developments (new community management opportunities within Platforms) to derive compelling, real-time insights that drives the optimization of social media campaigns, and informs the achievement of goals (e.g. audience growth, engagement, viewership, campaign/content effectiveness, share of voice) - With an emphasis on IG Stories, conduct in-depth evaluation and analysis of current and previous social franchises & programs to derive actionable insights, give context, and recommendations for future initiatives to CEO and Leadership Ownership of creative content briefs and creative assets needed for top-engaging branded social campaigns, in partnership with Brand Marketing Director and Social Media Specialist - Develop roadmap for Ring Concierge’s social media channel diversification strategy to reduce concentration risk and stay at the forefront of innovation in the social space - In partnership with the Director of Brand Marketing, execute a multi-platform strategy that grows Ring Concierge’s brand affinity, engagement, reach, and audience in order to drive IG & TikTok growth and engagement - Understand the social media universe, as it relates to DTC brands, and stay current with trends, language, outlets, and resources to achieve the best performance across all Ring Concierge social platforms. Ability to ideate and launch a strategy on new and emerging platforms for the brand - Collaborate and work closely with Brand Marketing, Performance Marketing, Data Analytics, and the Founder & CEO by providing platform, audience and community insights that will help support omni-channel initiatives, including but not limited to: communications strategy, go-to-market planning, content creation planning and brand events and influencer activations. - Partners closely with Customer Service team to optimize and develop best-in-class social engagement and care program - Leads team of Social Media Specialists and continuously educates and develops talent About You - Previous experience working at a Founder Led or Personality Led company, or a start up environment - Worked at a brand where selling through the IG platform was native and prioritized - Experience building and executing social marketing campaigns and calendars - Ability to influence cross-functional teams in positive, collaborative working relationships - Ability to manage a high volume of projects simultaneously without sacrificing productivity or quality, with impeccable organization skills and attention to detail Requirements - Minimum 6+ years of direct, hands-on experience in social media and community management across all major social media platforms (e.g. Meta, Youtube, Snap, Tiktok, etc. ) - Minimum 2+ years functional experience in analytics and social listening - Demonstrated knowledge and experience with social media measurement - Previous experience in setting up measurement dashboards and frameworks - Experience in Excel, Google Drive, GA, Dash Hudson; and comfortable working with large data sets - Ability to translate complex analytical findings into actionable recommendations and insights - Comprehensive understanding of the relationship between e-commerce product data feeds and brand media campaigns, and its downstream impact to business performance. - Prior experience with Instagram and TikTok platform management and content creation strategy along with a strong understanding of the changing trends within the space Details - NYC - Hybrid role located in midtown NYC - Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales) - Health, Vision & Dental Insurance for full-time employees - We offer generous employee discounts on our fine jewelry - Paid time off - The salary for this position is $100,000-120,000, commensurate with experience